Linking

A few months ago I was able to link Blogger (blogspot.com), LinkedIn, Facebook, and YouTube seemlessly and effortlessly. Just this evening, I attempted to do the same for a new client's blog.

ROADBLOCK

Where did it come? In Facebook.

Facebook is the application, that in my opinion, is poised to lead the social media/networking world into a new era. The combination of personal and professional use, the professional pages, the accessibility to the "new" generation of computer-savvy age --- all point to Facebook's unique combination of useful, fun and easy-to-use interface and applications.

That was, until recently. Facebook, for whatever reason, has morphed into a Twitter clone. Casting aside the overwhelming feedback of its loyal fans, Facebook has decided to head down a new, streamlined (oddly - more confusing) interface. Annoying enough as a user, but very disturbing to a media marketing professional trying to help clients navigate this new Web 2.0 world.

The huge selling point of Facebook for my clients was the ability to link (easily) to blog feeds, Twitter and LinkedIn. Being able to post ONCE to a blog, photo site, YouTube, or Twitter and have those feeds connected to a Facebook profile was what made Facebook the leader in social media and networking. With the new interface, those feeds are buried, or gone. Hmmmm... maybe Facebook is just a social app after all.